The History of eBay
EBay was founded in Pierre Omidyar's San Jose living room back in September 1995. From the start, it was meant to provide online auction services and serve as a marketplace for the sale of goods and services for individuals.
In 1998, Pierre and his cofounder, Jeff Skoll, brought in Meg Whitman to sustain their newfound success. Meg had studied at the Harvard Business School and had learned the importance of branding at companies such as Hasbro. She culled her senior staff from companies such as Pepsico and Disney and created an experienced management team with an average of 20 years of business experience. She built a strong vision for the company that remains in effect to this day -- that eBay is a company that's in the business of connecting people, not just providing a forum for selling things.
They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets where the average sale price is higher. Naturally, it wasn't long before consumer electronics took its place among the top selling items on eBay.
The Business Model
EBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items to sell on eBay, buyers bid on items of interest, and all eBay users are able to browse through hot selling items on eBay in a fully automated way. The items are arranged by topics, where each type of auction has its own category.
With their innovative web interface, eBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more. This facilitates easy exploration for buyers and enables the sellers to immediately list stuff to sell on eBay within minutes of registering. In addition to auctions, eBay also provides sellers the opportunity to make money on eBay by opening their own “virtual” store.
Talk to CWR Electronics today about what sells on eBay and how you can set up your own virtual store. Call us at 800-527-3306, or e-mail us for more information. Click here to be taken to our online dealer application. Let a CWR dealership give you back control of your life now!
Your Storefront
In just minutes, you can create a professional-looking website complete with hot selling items on eBay. You have complete control over the look and feel of your Store. Utilize all of the customization tools and features to display items and merchandise the products you choose to sell on eBay in the way that you want.
When you design your storefront, you will have the opportunity to:
- Select the theme and colors that best represent your business and the items you choose to sell on eBay.
- Insert your own logo
- Customize your Store's homepage with open HTML or select from 12 pre-designed "themes"
- Create additional custom pages in your Store with the option to choose from existing HTML templates or use your own HTML
- Insert your own graphics in your Store header
- Choose the default option of how you want your stuff to sell on eBay displayed
- Create up to 20 custom categories of hot selling items on eBay within your Store to help merchandise more effectively and optimize your Store for natural search
- Provide additional information to your buyers on your top selling items on eBay, including descriptions about your Store, you, and your Store's policies
Store Inventory
Store Inventory is an exclusive listing format for items to sell on eBay available only to Store sellers. At just 2-cents per 30 days, Store Inventory is the lowest-priced listing on eBay. When used with a mix of online auction services and Fixed Price listings, Store Inventory listings help eBay sellers to sell more hot selling items on eBay, make money on eBay, and to increase their overall margins.
Benefits of Store Inventory format:
- List items to sell on eBay for just $0.02 for each 30 days, regardless of quantity (e.g., List 5,000 of a single SKU and it's still just $0.02 for each 30 days!)
- Use Gallery feature for just $0.01
- List stuff to sell on eBay for longer durations: 30, 60, 90, 120 days, or even Good 'Til Cancelled
- Never re-list again when you select Good 'Til Cancelled - the listing will automatically renew itself every 30 days until it is sold or until you end it.
Talk to CWR Electronics today about what sells on eBay and how you can set up your own virtual store. Call us at 800-527-3306, or e-mail us for more information. Click here to be taken to our online dealer application. Let a CWR dealership give you back control of your life now!
Cross Promotions
Only eBay Store sellers get cross-promotion placements of items to sell on eBay on all of their Item pages, Bid Confirm and Purchase Confirmation pages! As a Store seller, you control exactly what additional items are cross-promoted to your buyers while they are viewing or bidding on any of your items. For example, if you are selling Cobra ä radar detectors, display other radar detectors you are selling when bidders are on your Item page. Once they bid, display complementary items likes batteries or other accessories on the Bid confirm and Purchase confirmation pages! This is how to sell on eBay and make the most of your online store.
Using the Store cross promotion tool, people selling on eBay through a store can:
- Build their own default rules that determine what stuff to sell on eBay will be displayed, based on their Store's custom categories
- Override their default rules and manually select specific items for selling on eBay
- Cross-promote items to sell on eBay in any listing format - including Auction-style listings!
Tips for Getting the Most out of your eBay Store
Saving Money
The basic eBay store is only $9.95 per month and each listing for items to sell on eBay is only $0.02, with the option of adding a gallery picture for just a penny. With insertion fees starting at $0.30 for regular auction listings, you can see how quickly the savings add up if you list a number of items every month. Final value fees are the same whether you sell through your store or through a regular auction listing.
A great way to save a little money and also get people to look in your store for the top selling items on eBay is to run a regular auction on an item that you have multiples of, say, GPS devices, and also list the same item as a store listing. Somewhere within the description on the regular auction listing, include a blurb stating something to the effect that if they don't want to wait until the auction ends, they can “Buy it Now” in your eBay store. Include a hyperlink that takes them directly to your store.
This saves you an additional $0.03, as the Buy it Now fee is $0.05 cents and the store listing is only $0.02. And really, it saves you even more because the store listing is good for 30 days and the max listing on an auction without paying $0.20 cents for a 10-day listing is only 7 days.
Categories
Categories are another big advantage of having an eBay store. Most buyers, upon finding an item selling on eBay that they like, will usually “view seller's other items” to see if the seller has other items to sell on eBay so they can perhaps save on shipping. If a seller has an eBay store, they have the ability to list their items in Categories, which makes scrolling through additional stuff to sell on eBay relatively easy.
Quantity discounts
There are times that a customer might ask for a quantity discount for purchasing multiple electronic items. This is perfectly okay. Since it is against the rules to sell items off eBay that are originally located by a buyer on the auction site, and this is another time that having an eBay store can save you big money. In this case, you could create a custom listing for top selling items on eBay for the buyer in your eBay store and save the heftier insertion fee of a regular listing. Best of all, when you offer quantity discounts on products to sell on eBay, drop shippers like CWR are there to make sure your new order is shipped on time and in full!
Promoting your Store
It used to be that you as the seller had to do heavy-duty marketing and promotion to get people to see your eBay store, but eBay has recently made big improvements to store items coming up both in eBay searches, as well as on commercial search engines. Still, it is very important to promote your store and your hot selling items on eBay yourself. An easy way to do this is to put a clickable link right in the beginning of an auction for a single item that encourages buyers to visit your store to view similar items to sell on eBay.
Store items to sell on eBay are listed as “Buy it Now,” so you are sure to get the price you want. You might list most of your items in the store, but make sure to list several HOT selling items on eBay as an auction, with a teaser to get people to search your store for other items. This way, you will save so much money on the items that you listed in the store as opposed to on regular auction, that you could use some of that money you saved on additional upgrade features, such as bold and highlighted text.
If you are selling clothing or other top selling items on eBay that come in multiple sizes, you might list one as a regular auction with a blurb in the listing about visiting your eBay store to find like items in different sizes.
Inventory Control
Another way to make money on eBay is to use your eBay store to help control your inventory. With eBay stores, it is very inexpensive to list every single item you have in inventory. Then, when eBay offers free or reduced listing days, it is extremely easy to take advantage of it.
All you have to do is go through your store listings and choose “sell similar item”, but change the format to an auction listing. Just remember to end the store listing if it is an item selling on eBay that you only have one of in stock. When your auctions end, you can re-list the items and change the format back to a store listing.
EBay selling can be fun and profitable, especially with the backing of the CWR Electronics good name and full warehouse. These are just a few ideas of ways to get the maximum mileage out of your eBay store, but the possibilities are virtually endless. With time and creativity, you will figure out what works best for you, and you'll be amazed at how much your eBay store can help keep your eBay fees in check. In time, you'll learn what's hot to sell on eBay and when it sells best; what the top selling items on eBay are and the tried-and-proven methods that make money on eBay.
Talk to CWR Electronics today about what sells on eBay and how you can set up your own virtual store. Call us at 800-527-3306, or e-mail us for more information. Click here to be taken to our online dealer application. Let a CWR dealership take you where you want to go now!
EBay Stores – the great cyber-retail store in the sky!
EBay Stores is the best way to help serious sellers maximize their business and make money on eBay. Sellers with a store of hot selling items on eBay – such as electronics – get powerful and easy-to-use tools that allow them to build their own brand on eBay and encourage buyers to come back and buy more.
10 Good Reasons to open an eBay Store:
1. Bigger Profits!
Sellers who set up a store with items to sell on eBay see on average a 25% incremental increase in sales the first 3 months after opening their Store. Plus, if you sell on eBay through a store, you'll save on listings fees.
2. Save Time!
Stop spending your time relisting your items to sell on eBay. Instead, stock your own Store with Store Inventory listings of what's hot to sell on eBay that last for longer durations - 30, 60, 90, 120 days or even Good 'Til Cancelled!
3. Credibility and Polish!
A professional-looking Store gives you credibility as an online retailer - and makes shopping for top selling items on eBay easier for your buyers. Plus, with access to the Business Resource Center, you'll be able to download templates for professional-looking business cards and more!
4. Customize Your Store!
While everything in the CWR warehouse is available for you to sell, perhaps you may prefer starting out with a specific product line, such as GPS devices. You decide what to sell on eBay and begin building repeat business with your customers. You control the look and feel of your Store. If desired, you can create up to 20 custom categories within your Store of the top selling items on eBay to merchandise your listings effectively.
5. Get Your Own Web Address!
Receive your very own URL so you can drive buyers, both on and off eBay, directly to your Store.
6. Cross-promote Your Store Inventory!
Only Store sellers are given the opportunity to display complementary items from their Store to prospective buyers. With an easy-to-use Cross-Promotion tool, all Store sellers are given complete control over which items to sell on eBay are cross-promoted to buyers.
7. Free Monthly Reports!
All Store sellers receive monthly sales reports that outline their activity by category (e.g., monthly gross sales, conversion rates, number of buyers). Additionally, if you have a Featured or Anchor Store, you'll also receive overall eBay marketplace data to benchmark your stuff to sell on eBay with other eBay sellers.
8. Get Your Very Own Search Engine!
With your very own Search box within your Store, buyers will be able to search through the items you have to sell on eBay to find exactly what they want. There's no other way on eBay for buyers to search for what sells on eBay and find what they're looking for.
9. Get eBay's Help in Promoting Your Store!
That's right! EBay will help you bring buyers to your Store through all eBay Stores pages, the Shop eBay Stores box on all search & listings pages on eBay.com, and Stores merchandising on the eBay.com homepage.
10. Did we mention the first 30 days are FREE?
EBay allows customers interested in opening a Store to try it for 30 days risk-free. With quality electronic products to sell on eBay & drop shippers like CWR standing behind you, how can you go wrong?
Talk to CWR Electronics today about what sells on eBay and how you can set up your own virtual store. Call us at 800-527-3306, or e-mail us for more information. Click here to be taken to our online dealer application. Let a CWR dealership give you back control of your life now!
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